Press Release

Janette Caballero Jovic, Financial Services Marketing Veteran, to Join Rockefeller Capital Management as Chief Marketing Officer

Janette Caballero Jovic, Financial Services Marketing Veteran, to Join Rockefeller Capital Management as Chief Marketing Officer


New York, May 9, 2022

Rockefeller Capital Management today announced the appointment of Janette Caballero Jovic, a financial services marketing veteran with over 20 years of experience, as Chief Marketing Officer, effective May 16, 2022. She will be responsible for the strategy and execution of all firm marketing programs, with a focus on supporting growth and business results. Reporting directly to Gregory J. Fleming, President & CEO, Jovic will join the firm’s Management Committee and be based at its headquarters at 45 Rockefeller Plaza in New York City.

“Janette brings a remarkable reputation for driving innovation in marketing and communications at every step of her career,” Fleming said. “With our rapid growth, the demand for effective, sophisticated marketing support has never been greater, and I’m confident she’s the perfect professional to lead this effort.”

“I’m honored to join Greg’s leadership team in expanding this extraordinary company and its historic brand around the world,” said Jovic. “For me, it’s a once-in-a-lifetime opportunity, and I’m looking forward to working with all of the amazing and talented people who’ve been part of the firm’s extraordinary success.”

Jovic follows Lisa Manganello, who was named Chief Brand Officer. Fleming added, “We asked Lisa to take on this dedicated brand role to further invest in our ‘uniquely Rockefeller’ brand and build on the great momentum created under her leadership.”

Prior to joining Rockefeller, Jovic held a succession of marketing leadership positions at a variety of financial services firms, most recently as Head of Strategic Marketing & Content Communications for UBS Wealth Management’s U.S. division, where she led brand strategy, digital marketing and advisor marketing. Prior to UBS, Jovic was at PGIM (the asset management arm of Prudential), where as part of the Executive Office she led development of the new brand. She also worked in marketing at Pershing (a BNY Mellon company).

Jovic holds an MBA from Montclair State University and a bachelor’s in communications from William Paterson University of New Jersey.

About Rockefeller Capital Management

Rockefeller Capital Management was established in 2018 as a leading independent, privately-owned financial services firm. Originally founded in 1882 as the family office of John D. Rockefeller, the Firm has evolved to offer strategic advice to ultra-high-net-worth and high-net-worth individuals and families, institutions and corporations from 36 locations across the United States. Early in 2022, the Firm opened an office in London. As of March 31, 2022, the Firm was responsible for approximately $95 billion in client assets across its three business segments, the Rockefeller Global Family Office, which includes both the Private Wealth Management and Family Office businesses, Rockefeller Asset Management and Rockefeller Strategic Advisory.