Ed Jeter

Private Advisor, Senior Vice President

Ed Jeter is a Private Advisor and leader of Jeter Reich Wealth Partners at Rockefeller Global Family Office.

Before joining Rockefeller Capital Management in February 2020, Ed was Senior Vice President at Morgan Stanley. A Financial Advisor since 2001, he has assisted hundreds of clients, both individuals and families, in developing effective financial plans and managing their assets in pursuit of their financial goals. Ed and his daughter, Heather Reich, complement the team’s ability to serve the wealth planning and management needs of multigenerational families.

Prior to becoming a Financial Advisor, Ed had a career in distribution/logistics/supply-chain management. Having climbed the corporate ladder with several organizations, he started his own company to satisfy his entrepreneurial goals.

Ed, who grew up in Memphis, Tenn., earned a Bachelor of Science degree in Operations Analysis from the U.S. Naval Academy in Annapolis, Md. Upon graduation, he was commissioned as an officer in the U.S. Marine Corps. After more than six years of service, he was honorably discharged. His strong analytical skills and financial acumen developed as a military officer have served him well as a corporate executive, entrepreneur and Financial Advisor.

Ed has earned the Chartered Retirement Planning Counselor (CRPC®) designation.

Ed and his wife, Carmen, live in Marietta, Ga., and enjoy spending time with their four children and four grandchildren. Ed loves all sports, especially Southeastern Conference (SEC) football.